Lift your eyes from the screen and ask yourself: who is the most valuable person on your team? Not, “whose salary is the highest due to the market & subsequent supply & demand,” but “when shit hits the fan, who is the first person working to identify the source with one hand and clean it up with the other?” Who supports the community of individuals that use or buy your product? Who herds your cats? Chances are, this person is on your Community team, or a team you’ve yet to rename community but looks like, and smells like, one. Continue Reading…


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