Excerpt from WSJ column “The Daily Startup”
The Perils of Crowdfunding. When social-media marketer Savannah Peterson raised $125,000 in the first 24 hours of the Kickstarter campaign she launched for Sunnyvale, Calif., incubation studio D2M in August 2012, “it was the most exhilarating day of my professional career,” she told a South by Southwest audience. Continue Reading…


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